doufuloafu
Doufuloafu is a personal merchandise brand project inspired by my ragdoll cat, Tofu. Doufu is derived from the Chinese word for Tofu (豆腐), while loafu refers to the bread-like position cats often like to rest in. Designed to be playful and sweet, just like your favourite little treat. Not for consumption.
Currently, the product lineup includes prints, vinyl stickers, and acrylic charms. I hope to expand towards stationery offerings as I continue to develop the brand.
Logo Process
Design Exploration
Colour Palette Exploration
Colour Variations
Inspiration
Products
Painted in Photoshop, Cutlines in Illustrator
Designed in Illustrator
Painted in Photoshop, Cutlines in Illustrator
Painted in Photoshop, Cutlines in Illustrator
Painted in Photoshop, Cutlines in Illustrator
Painted in Photoshop, Cutlines in Illustrator
Painted in Photoshop, Cutlines in Illustrator
Painted in Photoshop, Cutlines in Illustrator
Riso Print, Painted in Photoshop
Riso Print, Painted in Photoshop
Riso Print, Painted in Photoshop
Joker Card
Artist Alley Display Assets
other design
Printed Media
Business Card Front
Business Card Back
Business Card Front
Business card back
Business Card Front
Business Card Back
4th Year Thesis Film Poster
Digital Content
After Effects Reel